LifeSport Announces PowerBar as Official Partner

LifeSport Coaching is pleased to announce an exciting partnership with PowerBar as the "Official Performance Nutrition of LifeSport".  PowerBar has been the leader in performance nutrition since 1986 and teams up with LifeSport, a world leading triathlon coaching and event management organization, recognized as the "Official Coaches of Ironman Worldwide".  Both companies share the common vision of helping athletes perform their best and ultimately achieve their personal goals.  LifeSport is comprised of endurance sport training experts who utilize their knowledge and experience to assist PowerBar in their dedication to supplying quality sports nutrition products in the journey of an athlete.  PowerBar also looks forward to providing the nutritional needs for the participants of the growing Subaru West Coast Triathlon Series. The PowerBar System will help athletes Energize, Replenish and Rebuild during these great events and take sport to a whole new level!

Lance Watson, LifeSport Founder and Ironman Champion Coach stated, "PowerBar and LifeSport are a natural fit. Both companies are athlete centered and put the experience and performance of the athlete first. Over the years I have admired PowerBar's commitment to remaining an industry leader in sports nutrition through their investment in research and development, keeping their bars, gels and drinks at the leading edge of performance. It's no surprise that the best athletes keep making PowerBar their choice. LifeSport looks forward to working with PowerBar to continue to introduce athletes to the best sports nutrition product available". 

 About PowerBar:  PowerBar is committed to helping enhance the health and wellness of active individuals by providing convenient nutritional products.  Empowering consumers to make smart dietary choices can make a big difference in improving overall health and quality of life. With that in mind, we at PowerBar are dedicated to offering sound nutrition information and a full spectrum of great-tasting food and beverage options.  Backed by decades of sports nutrition experience, PowerBar products are developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices. PowerBar proudly supports world-class athletes including Lance Armstrong and multiple-Ironman Champion Lisa Bentley, sponsors premier events such as Ironman triathlons and is the recommended supplier of sports nutrition and sports protein supplements to the Professional Hockey Athletic Trainers Society (PHATS).  PowerBar Canada is headquartered in North York, Ontario, and our product line includes PowerBar® Sport energy bars, PowerBar® Gel energy gels, PowerBar® Recovery ready-to-drink shake, PowerBar® ProteinPlus® protein bars, PowerBar® Triple Threat™ snack bars, PowerBar Harvest® energy bars, and PowerBar® Pria® energy snack bars. For more information, contact PowerBar Canada at 1-866-POWER-90.  

For more information, please visit www.powerbar.com